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Goals and competences

Distribution of competences by subject | Download


  • Train students to have an analytical and critical mindset.
  • Prepare students both technically and professionally.
  • Teach students to learn from reflection on journalistic work.
  • Predispose students to innovation.
  • Facilitate learning to adapt to changes in the structures of the media system.


  • Training in social sciences, humanities, science and technology to provide a basic context of transdisciplinary nature.
  • Training in theory and historyand structure of information and communication to know the basics and the most common practices of processes of production, distribution and delivery of communication for an economic, social, cultural and political perspective, so that students develop competences to place journalism in the field of communication.
  • Training in expressive skills and communication languages and processes for all technical means of information and communication, assessment and opinion, and a capacity for linguistic, pragmatic and ideological analysis of the news.
  • Development of practical exercises, professional experimentation and innovation, together with a methodological introduction and applied analysis to the initiation in research on information and communication.


  • CB1 – Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
  • CB2 - Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • CB3 - Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethic relevant issues.
  • CB4 - Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • CB5 - Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.


Basic skills:

  • G1 – Command of a second foreign language (B1 of the Common European Framework of Reference for Languages, CEFR).
  • G2 – Knowledge of Information and Communication Technologies (ICT).
  • G3- Communication skills (oral and written).
  • G4 – Ethical commitment and professional deontology.
  • G5 – Students must have and understand the knowledge of journalism, from acquiring a rational and critical knowledge of current affairs to understand the social phenomena that occur in present society.
  • G6 – Students must know how to apply journalistic knowledge to transfer them professionally and ethically in a way that they are understandable for society.
  • G7 – Ability to interpret relevant data such as the main events and processes of current societies from a synchronous perspective.The spatial dimension of this knowledge should be as broad as possible, inasmuch as it contributes to developing the capacity to understand diversity and to promoting respect for other people’s value systems and civic awareness.
  • G8 – Students must be able to share ideas, problems and solutions in the area of Journalism and Communication, as they will become professionals in these areas.
  • G9 – Students must develop the required skills in Journalism and Communication to undertake postgraduate studies and professional retraining.
  • G10 – Students must be trained in the techniques of searching, identifying, curating and collecting information, as well as in the methods to examine critically any kind of sources, documents and facts with the aim of treating them appropriately and of transforming them into information of interest through the news language.
  • G11 – Reach a basic knowledge of the most relevant concepts, categories, theories and topics of the different branches of research on communication and information.
  • G12 – Students must acquire the ability to express themselves fluently and effectively both when speaking and writing.
  • G13 – Students must acquire the ability to adapt specialised documents on relevant topics to a journalistic language.
  • G14 – Skills in the best linguistic and literary resources for each media.
  • G15 - Basic skills to understand news production, both printed press and audiovisual pieces, in standard English.

Specific skills

  • E1 – Ability to express oneself according to the standards of each traditional media (press, photography, radio, television), their combined formulas (multimedia) and new digital platforms (Internet), through hypertextuality.
  • E2 – Ability to express oneself fluently and effectively both speaking and writing, knowing how to take advantage of the linguistic and literary resources that are most appropriate for the different media.
  • E3 – Ability to retrieve, organise, analyse and process information and communication in order to be disseminated and treated for private and collective uses in different platforms and media or in the creation of any kind of productions.
  • E4 – Ability to read and analyse specialised texts and documents on any relevant topic and to summarise and adapt them in the language that is most easily understood by all those for whom it is intended.
  • E5 – Basic ability to understand news production, both written and audiovisual, in standard English.
  • E6 – Ability to search, select and rank any type of source and document (written, sound, visual) useful for the elaboration and processing of information, as well as for its use in persuasive communication, fiction and entertainment.
  • E7 – Ability to reasonably exchange ideas, based on the foundations of rhetoric and the contributions of new theories of argumentation, as well as communicative techniques applied to persuasion.
  • E8 – Ability to use computer systems and resources and its interactive applications.
  • E9 – Basic communication skills in other nearby foreign languages, such as French, Portuguese and Italian.
  • E10 – Ability to design formal and aesthetic aspects in printed, audiovisual, graphic and digital media, as well as the use of computer techniques for the representation and transmission of facts and data through infographic systems.
  • E11 – Ability to use information and communication technologies and techniques, using different media or combined and interactive media systems (multimedia).
  • E12 – Ability to perform the main journalistic tasks, developed through thematic areas, applying journalistic genres and procedures.
  • E13 – Ability for the ideation, planning and execution of news and communication projects.
  • E14 – Ability to experiment and innovate through knowledge and techniques and methods applied to quality improvement and self-evaluation processes, as well as skills for autonomous learning, adaptation to changes and routine improvement through creativity.
  • E15 – Knowledge of the new trends and patterns of consumption of informative and entertainment content, and of the incidence of new ICTs on public behaviour.
  • E16 – Critical knowledge of the influence of the media in education and in the relationship of the media with schools, as well as the potential of new information and communication technologies and multimedia systems for the development of learning and online knowledge.
  • E17 – Knowledge of current sciences, ability to analyse their informational and communicative treatment, and ability to share this knowledge and advances to the non-specialised majority in and understandable and effective way.
  • E18 – Awareness on the egalitarian basis of individuals and peoples, and respect for international human rights, as well as knowledge of the great cultural currents and civilisations in relation to individual and collective fundamental values.